After three years of research and preparation, Princi are proud to release the new Princi Black range.
Joe is drawing from his unique skillset of farming, butchering, exporting and retail to bring a new Western Australian premium product to market.
Consumers are increasingly appreciating locally grown, quality product and their appetite for premium local meats is no different.
“As supermarkets and large butcher chains continue to buy the same product from the same sale yards, I knew I had to bring a premium product to market that I had control over from gate to plate,” Joe said. “I am now working with the hand-selected farms to produce beef, lamb and pork products that are raised in optimum conditions for superior tenderness and flavour. At every stage the farmers and I work together giving each other feedback so we can achieve our goal of the most premium product for consumers.”
Joe is very selective about the farmers he works with and looks for those using chemical free fertilisers such as the new Grow Safe mineral based fertiliser and livestock free of injections, chemicals and added hormones. All the product features heavy marbling to ensure unique flavour.
“We invest heavily in our products and I regularly visit all the farms where our livestock is grown to ensure I understand the fertiliser program, genetics program, breeds, handling of stock, history of the farm, pasture quality and of course, the feedlot,” Joe said.
“By taking this approach we not only end up with a premium quality product, but a consistently great – this is what customers can expect every single time they purchase a Princi product.